The statistics and data on the overweight and obesity rate in the U.S. is alarming. According to the Centers for Disease Control and Prevention (CDC), it is estimated that over two-thirds of American adults are overweight or obese with a Body Mass Index (BMI) of 25 or greater and over one-third are obese with a BMI of 30 or greater.
Based on information released by Marketdata Enterprises, Inc., a market research firm which has been tracking the dieting market since 1989, it is estimated that Americans are currently spending over $60 Billion a year for diet and weight loss programs, products, services and procedures.
Many of these commercial diet and weight loss programs, services and products make big claims and promises and come with an equally high price tag. But, both their short-term and particularly their long-term effectiveness is often questionable. While some of these products and services may be based on unproven data and claims and inherently ineffective, many others are based on research and studies and are medically and/or nutritionally sound and should work. The simple fact is that people just do not adhere to the program or do not use the products the way they are intended because every diet and exercise plan requires an individual to implement permanent lifestyle changes.